About Us

Indwheelz Automobile is a leading automotive service company based in kolkata. 

The company was founded in 2016 and has since become a popular choice for those seeking quality paint for vehicles at affordable prices.

the company also offers a variety of automobile-related services such as maintenance, repairs, and financing options.

The company is committed to providing customers with reliable and durable both cost-effective and environmentally sustainable. Indwheelz has won several awards for its commitment to quality.

Overall, Indwheelz Automobile is an excellent choice for those looking for quality vehicles service and exceptional customer service.

Our Business Summary

The business idea of Fixed & Tuned is based on the fact that there is a lack of working space in India and the environment due to dense population. In order to solve this problem, the business provides working space, machines and tools for customers. Therefore, the clients are able to fix and tune their vehicles on their own. Furthermore, the company provides more services and extra offers, which will be presented later on, to satisfy the customer requirements. The most important marketing action is the spread of the new business idea, in order to gain a client base and regular visiting car clubs. This will be achieved by an excellent service and a perfect working environment. This topic will be explained more detailed in the marketing mix. The biggest advantage of the company is the unique feature of the service in the wider area. Knowing the pricing of the indirect competitor, it is possible to make adjustments to our pricing, in order to be cheaper than normal workshops. This is very important because they provide mechanical maintenance done by an employee, whereas our business only provides the working environment. The management consists of the founders of the business. All will be deployed in their own field of knowledge, which was gained from studies and apprenticeships, in order to set up and keep the business running. Further information about this is provided later on. 

The Business Idea

The core benefit of Fixed & Tuned is the provision of workspace, machines and tools in order to maintain, restore, repair or tune the own vehicle by our customer. Additionally, some parking garages are provided to give the customer the opportunity to let their cars on our site, in case they are not finished with their work yet. The customer can book the range of offers online or onsite. Once the booking is done, the customer will be introduced onsite to the tools and machines provided, depending on the booked offer. Next the customer can work by himself on his vehicle for the amount of time he had booked. Summing up, the mission is the Establishment of shortage of space and therefore bad working environment for private consumers 

The Name

LOGO (Own figure)

The logo represents the name of the company 'Fixed & Tuned'. It is built on the words 'Fixed' and 'Tuned', to underline the importance of the value proposition. The screwdriver and the screw-wrench are presenting the mechanical skills of the organisation and are the replacement for the ‘x’ in 'Fixed'. And at last the car shows the main point of Fixed & Tuned, which is providing a good service for the vehicle and its owner.

Legal Structure

Fixed & Tuned will be a limited liability company and will be led by ourselves. This kind of legal structure is most appropriate for small business and it provides the opportunity that three persons are responsible for the business. This offers the benefit of separation between personal and legal assets and liabilities. Annually the revenues and the earnings must be reported. Another important advantage is that owners are protected from financial liability.

Customer and Marketing

Market analysis

Ratan Ghosh

Within the primary research we made a free online survey, which is included in the appendix. The link with the survey was posted on Facebook and spread to study colleagues, friends and relatives. General questions were asked regarding the topic cars to identify the typical customer and his behavior. Within 15 questions we gained 93 responses and evaluated them in the following parts.

SECONDARY RESEARCH

The secondary research deals with the available information on the Internet. One important source is the Scottish Transport Statistic, which additionally underlines the primary research.

COMPETITIVE BUSINESS STRATEGY

Caused by the effect of not having direct competitors, the business is able to enforce an own pricing strategy, but it is setting up their prices on the basis of the indirect competitors.

PRODUCT

Fixed and Tuned is a high qualitative service, because it offers workspace for the maintenance of cars and other small vehicles like motorcycles. The business provides an excellent equipped environment with all tools that are needed by the customers. In order to keep the high quality, regular maintenance for the machines is planned and galled tools will be replaced immediately. The most important concern is the satisfaction of the customer needs. This is ensured through the included extra offers, which are the welding area and spare part ordering. Offers like special tools, the paint shop, parking space and also the vending machines can be used for an extra payment. This results in long-term binding of the customers which enables regular visits at our location.

PRICE

The different types of workspace are offered for an hourly tariff according to the opening hours. The business has two different pricing strategies. There is a cheaper price for the customers from Tuesday to Thursday in order to reach a high level of booking. At the weekends, including Friday to Saturday, the hourly prices are increased because of the higher demand. This is due to the fact, that most of the people do not have to work on weekends and therefore have time to fix and tune their vehicles. The most important key point regarding the pricing policy is to be cheaper as the indirect competitors, as mentioned above. It is possible to pay in advance via online transfer or on-site before the customer begins the work.

PLACE/ DISTRIBUTION

The company will be located near to Milan nagar in Kanchrapara, which is a well-chosen place, because in this area are a lot of industrial facilities situated. Hence there are a lot of people and the company gains a high visibility and attention for new customers. The distribution of the service will be made via the internet, especially over our website. The big advantage of this is the overview over the available capacity of the working spaces.

PROMOTION/ COMMUNICATION

Fixed and Tuned will set up two promotion policies. On the one hand, flyers will be printed and spread in the city. On the other hand, will be the social media presence and the website. Additionally, the business will promote itself at the local and national car clubs via telephone or per letter. Car clubs are very important for the business, because it is possible to reach very much potential customers. Regarding the fact, that there are no direct competitors, the most important point is gaining attention to the new kind of business, in order to create a client base. Therefore marketing costs are higher at the launch, but will be lowered during the next few months, because clients are visiting the business regularly. Additionally, there will be a word-of-mouth advertising through the existing customers, who are telling their family and friends about the service.

PEOPLE

As a start-up company, Fixed and Tuned will be launched and ran by ourselves. The key factor is to establish long-term relationships with our customers and the car clubs. This is the reason, why we will be the employees, everybody with different focus, which will be mentioned later. This concentrated knowledge and enthusiasm will be an additional factor for the customer to choose the company. This results in an independently working atmosphere and it would be difficult to find trustful, engaged and educated staff.

PHYSICAL EVIDENCE

The whole equipment of the workshop, including machines and tools, are bought brand new with high quality standards in an average price class or may be bought reconditioned. With this quality it is possible to persuade the customers of the business and that they will come back more often. Additionally, the vending machines serve the basic requirements of the customers.